I am Monish (خانش/मोनिश). I have spent my childhood outdoors, observing, tinkering, and traversing the natural and human worlds. My interest in sports and creativity has acted as a medium to self-reflect, express, and bond with nature, communities, and society at large.

Currently walking a marathon with wonder in my eyes wide open.
I love to uncover seen and unseen ideas, assumptions, insights, 2nd order effects and apply them to products, stories, and strategies.
Alternative Futures
Shaping Alternate futures. Striving to shape alternative visions of what could be.
Striving to shape the continuum of sarkar, samaaj, and bazaar. Let प्रकृति to work and find its balance with natural rhythms and systems.
Starting with myself for > decade decisions to shape alternative future for oneself
| Decision shaping and building an alternative future | |
|---|---|
| 90s - 2014 | Sports and creativity over just academics |
| 2009 - 2011 | Excelled in electronics, economics and built muscles for art and architecture over just STEM |
| 2012 - 2014 | Deep dive into business of sports through internships, while sampling and playing new sports |
| 2012 - 2015 | As a way to learn and push myself, I choose Rugby over Football as a professional sport. On a side note - Along with learning, playing, and understanding the challenges and nuances to build bottom-up a new sport. We also helped drive adoption through campaigns and media at local levels and covered international events in India from a club perspective. |
| 2014 | Started with strategy in the digital domain over mainstream advertising & marketing |
| 2016 - 22 | Building products for Bharat users over just focusing on the top 10%. Shaping product experiences for 10% |
| 2019 | Shaping Tech policy-centric world impacting International relations over just being consumers of tech |
| 2022 | Shaping DPI protocol’s first-world ONDC network over existing eCommerce. |
| DPI such as ONDC have the potential to expand the market multifold, accelerate inclusion across the value chain, and enable a combinatorial explosion of ingenious solutions— and do all of this while successfully conserving attractive profits. | |
| 2022 | Shifted Food choices - Millets first food over existing rice/wheat dominant food pallet |
| 2023 | Continuous learning through Reforge (Growth, Product Marketing, Strategy) over pitstop MBA |
| 2023 - 24 | I am building muscles and applying myself to shape DeepTech ecosystem @ideaForge Technology. |
| Volunteering People+ai drive social Impact. Continuous learning with 10xer club | |
| 2025 | Got Married. Rebuilding and Expanding. |
| 2026 | … |