I am Monish (خانش/मोनिश). I have spent my childhood outdoors, observing, tinkering, and traversing the natural and human worlds. My interest in sports and creativity has acted as a medium to self-reflect, express, and bond with nature, communities, and society at large.

Untitled

Currently walking a marathon with wonder in my eyes wide open.

I love to uncover seen and unseen ideas, assumptions, insights, 2nd order effects and apply them to products, stories, and strategies.


Alternative Futures

Shaping Alternate futures. Striving to shape alternative visions of what could be.

Striving to shape the continuum of sarkar, samaaj, and bazaar. Let प्रकृति to work and find its balance with natural rhythms and systems.

Starting with myself for > decade decisions to shape alternative future for oneself

Decision shaping and building an alternative future
90s - 2014 Sports and creativity over just academics
2009 - 2011 Excelled in electronics, economics and built muscles for art and architecture over just STEM
2012 - 2014 Deep dive into business of sports through internships, while sampling and playing new sports
2012 - 2015 As a way to learn and push myself, I choose Rugby over Football as a professional sport. On a side note - Along with learning, playing, and understanding the challenges and nuances to build bottom-up a new sport. We also helped drive adoption through campaigns and media at local levels and covered international events in India from a club perspective.
2014 Started with strategy in the digital domain over mainstream advertising & marketing
2016 - 22 Building products for Bharat users over just focusing on the top 10%. Shaping product experiences for 10%
2019 Shaping Tech policy-centric world impacting International relations over just being consumers of tech
2022 Shaping DPI protocol’s first-world ONDC network over existing eCommerce.
DPI such as ONDC have the potential to expand the market multifold, accelerate inclusion across the value chain, and enable a combinatorial explosion of ingenious solutions— and do all of this while successfully conserving attractive profits.
2022 Shifted Food choices - Millets first food over existing rice/wheat dominant food pallet
2023 Continuous learning through Reforge (Growth, Product Marketing, Strategy) over pitstop MBA
2023 - 24 I am building muscles and applying myself to shape DeepTech ecosystem @ideaForge Technology.
Volunteering People+ai drive social Impact. Continuous learning with 10xer club
2025 Got Married. Rebuilding and Expanding.
2026